The Peasant and the Devil is a motion piece which tells "The Peasant and the Devil" story from Grimms' Fairy Tales, about the time the peasant fooled the devil. This project used many found items to tell a story in one fluid animation.

Archaic is an online store which specializes in vintage analog audio equipment, such as vinyl records, cassettes, turntables, boomboxes, synthesizers, drum machines, and samplers.There are 3 icons which form a system. The first and primary icon, the red "A" with a sawtooth wave as a crossbar, represents the first aspect of music, creation. The sawtooth wave is a waveform used in music production in audio synthesis.The next icon, the yellow cassette, represents the second aspect of music, collection. Collecting music in physical form through cassette, CD, or vinyl record is a pillar for vintage music enthusiasts.
The final icon, the blue headphones with a smile represents the third aspect of music, listening. The most obvious part to music, one which nearly everybody participates in.

The target audience includes music producers seeking the experience of classic analog tools, as well as music enthusiasts who appreciate the sounds and mediums of the past. The typeface as a result of the audience and purpose reflects the historical aspects, imitating the 70s and 80s when much of this equipment was created and was most popular.The colors of the icons reflect on the aspects of music. The powerful red of the "A" reflect on the excitement, energy, and creativity of music production. The bold yellow of the cassette reflect on the permanence of physical media and collection. And lastly, the blue of the headphones reflect on the solitude which listening to music provides.

Monsters Under Your Bed & in Your Closet is part of a project to create two unified posters which target a social problem. I notice that many of my peers do not get healthy sleep and rely on caffeine, which harms many aspects of their daily lives. I'm quite passionate about sleeping, so I wanted to encourage people to try to exhibit healthy sleeping habits. Therefore, these posters are targeted towards my college-age peers as well as younger teenagers who need even more sleep than adults.My first step was researching and brainstorming. Why do many of my peers struggle to sleep? The most notable and easily-solvable reason was due to phone use. But the phone and sleep game has been done, so how that can be pushed further? I thought up a comparison between the phone impeding your sleep, and a monster under a child's bed impeding them from sleeping. Then, I just had to find a way to juxtapose those two pieces. And thus, the notification monster was born, and the closet monster offering your phone as his friend also spawned. I made sure that the compositions were simple to help draw attention to the characters and simplify the message.

An Exhibition of Typographic Mastery is a series of prints to accompany an exhibition about Typography, and specifically, the typographic figure of Beatrice Warde. The layout and type of these prints followed Warde's teachings, focusing on simplicity and readability.Each piece of the series needs to be sound both by itself and as part of the series. Additionally, each piece needed to have different hierarchy, highlighting a different part for each design. The pieces needed to be minimal and feature exclusively typography.This started with research about Warde, and her style. She spoke for increasing clarity and readability in type, which was a key part in creating these prints. I started by creating many layouts with these concepts in mind, refining each until finally selecting one piece to move forward with. Each group of layouts had to be connected through their layout, which was very difficult, especially when working with the small ticket. Furthermore, each piece needed to have different sets of hierarchy, with different parts being the focus. Despite this, each piece works well separately in their own context and connects together systemically.

Alternative Exploration

Create Different in The City Different is a typography poster made to attract artists to the city of Santa Fe, New Mexico. The poster focuses on the many draws of Santa Fe, but specifically the diverse culture and artistic focus of the city. The form and color represents the bright blue skies against the Adobe brick buildings the city is known for.Starting with research about Santa Fe and it's culture, artists became the primary target for this poster, which is explored through the diversity of the many different styles of art which make each artist unique, and what makes Santa Fe a great melting pot of creatives. The City Different being the city's nickname, I found this opportune to mix with the different aspects of art.

9-5er's Anthem is a typographic motion piece to the tune of Aesop Rock's 9-5er's Anthem. The song focuses on the unhappy views of a 9-5 office worker, and the motion is built to reflect that image. Colors are corporate basics (blacks and whites, beiges and browns) and the type is neutral.