Archaic's identity seeks to align with 80s and 90s instrument creators and advertisers, but fit for a modern era. It should create nostalgia, but still feel fresh and versatile for the future.

Many sketches centered around physical representations, like cassettes and knobs, but a more abstract representation that could pair easy with type made the logo more versatile and match the direction and simplicity of the gear and their creators.

A friendly humanist sans-serif is most appropriate, recognizing the wide range of typefaces featured in vintage magazine adverts. Freight Sans was chosen for its warmth, personality, flexibility and readability.

The Village of Carthage, New York is where I grew up. It's small and mostly uninteresting, but needs a great website for its community to stay informed with a wide variety of users, from those just trying to stay up to date, the community event gurus, and the local politics followers.

The current website is lacking in clear navigation and consistency, understandably so for a small village. Accessibility issues like text in images and articles as PDFs are also concerns.

I visited the websites of other towns and villages in New York for reference on structure and layout. Two in particular were Canton and Liverpool, which had more intuitive navigation and layouts.

The website needs to serve a wide range of users and have a clear navigation in order for users to quickly find what they need without frustration.

The end result was a simple and clean website. The left side navigation makes it easy for users to find what they're looking for while giving a lot of space for content in the center. The layout is consistent between pages but also flexible if a new type of content needs to be added.

North Country Arts is a nonprofit organization supporting and promoting local artists in northern New York state. With the increasing accuracy of AI-generated artworks, human artists must seek the most human-like element of their work, imperfection. This identity seeks to reflect on human creativity and individuality; as one seeks to differentiate themselves, maintain humanity and refuse to sand off the edges.

Natter is a social music experience focused on creating local connections and music discovery. Automatically share the details of music you're listening to with passerby, to create new connections and fall in love with new music.

The Problem

How can a mobile app create local connections through music?Research indicates that Americans are making fewer friends and spending less time with their friends as a whole in recent years. But it also indicates how music can be a powerful tool for connection, and I want to harness that power and present an app design that resonates with young people to encourage making new friends and sharing music.

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Hi, I'm Liam Donnell, a graphic designer studying at Rochester Institute of Technology in New York.